Meet Brenda

Brenda Ratcliff is a leadership coach and trainer using NLP techniques based on understanding how successful communicators get the results they want, and applying these same skills to situations that require change. She gets a real charge from helping her clients move from static mindsets which hold them back to living a life of purpose and fulfilment.   She is an approved coach on the panels of both the State Services Commission and the Leadership Development Centre.

Over her career, Brenda has held significant roles including as the Lead HR Advisor Organisational Development at the Ministry of Social Development. She has won two IPANZ awards which she says felt like winning the public service equivalent of an OSCAR, for her Talent Management Programme and her leadership simulation on political nous, where participants got to be the Chief Executive with all of its guts and glory and pitfalls. This ‘Chief for a Day’ programme also went on to win the HRINZ public service award.

Brenda was also a Winston Churchill Fellow, where she journeyed to England and Ireland to focus on the development of outcome indicators for children’s services. She also held role of the Director Office for the Community and Voluntary Sector, a pivotal interface between government and the community and voluntary sector which required working directly to government ministers and chief executives.

In 2013 and 2014, Brenda co-facilitated the ‘Top 200’ events, where chief executives and their direct reports from every public service agency gathered together to explore collaboration as a core function of leadership.

Brenda counts as a career highlight winning a Leadership Development Centre Fellowship to Stanford University to study Leadership and the Effective Use of Power, and returning to coach other senior executives to successfully secure their own career adventures.

Check out Brenda's full website here.